Privacy Policy

Last Updated: August 24, 2025

Welcome to new-generation.tech (the “Website”), operated and managed by New-Generation LTD (Company No. 517095022) (the “Site Operator”).

The Site Operator is committed to protecting the privacy of its users and operates in accordance with applicable law, including the Israeli Protection of Privacy Law, 1981, as amended (specifically Amendment No. 13, 2025).

1. Information Collected

When using the Website, we may collect the following types of personal data:

• Contact details provided by users (such as name, phone number, email address, shipping address).
• Automatically collected data during browsing sessions, including IP address, browser type, operating system, site usage data, cookies, and digital identifiers.
• Information gathered through analytics and advertising tools, including but not limited to Google Analytics, Google Ads, Meta Pixel (Facebook/Instagram), TikTok Pixel, Hotjar, or other similar tools used to analyze and improve the user experience.

2. Purposes of Data Use

Personal information is collected and used for the following purposes:

• Providing services to customers and processing orders.
• Analyzing user behavior on the Website to improve services and user experience.
• Personalizing content and advertisements based on user preferences (including targeted advertising on social networks).
• Generating statistical reports, monitoring site performance, and preventing fraud.
• Sending updates, promotions, and marketing content subject to the user’s explicit consent.

3. Sharing Information with Third Parties

Personal information will not be shared with third parties except in the following cases:

• To external service providers essential for Website operations (e.g., shipping companies, payment processors, mailing systems).
• To analytics and advertising service providers (such as Google, Meta, TikTok) for the purpose of analysis and/or personalized advertising.
• As required by applicable law or a court order.
• When necessary for the exercise or defense of legal rights.
• With the user’s explicit consent.

4. Use of Cookies and Tracking Technologies

This Website uses cookies and other tracking technologies such as pixels, SDKs, and device identifiers to:

• Ensure proper site functionality.
• Collect analytical data and improve Website performance.
• Personalize content and deliver targeted marketing.

Users may manage or block cookies via their browser settings. However, full blocking may impair the user experience on the Website.

5. Data Security

The Site Operator implements accepted security measures to protect personal data. However, absolute protection against unauthorized access or misuse cannot be guaranteed.

6. User Rights

In accordance with Israeli law, each user has the right to:

• Access personal data held about them.
• Request correction or deletion of such data.
• Object to the use of their data for direct marketing purposes.

For any such request, please contact us at: gal@new-generation.tech

7. Policy Updates

The Site Operator reserves the right to update this Privacy Policy from time to time. The updated version will be published on the Website and will come into effect on the date of publication.

8. Governing Law and Jurisdiction

This Privacy Policy shall be governed exclusively by Israeli law, and any dispute shall be subject to the exclusive jurisdiction of the competent courts in the Tel Aviv District.